Rip-off copycat ads running rife on search engines, Which? warns

Copycat ads are running rife on search engines and misleading consumers into paying more than they need to for health cards, driving licences and visas – and one ad was even proposing to break the law, a Which? investigation has found.  The consumer champion searched on Google for common travel documents – such as health cards, visas and international drivers’ licences – to see whether copycat ads would appear.  These copycat ads are paying for prime slots at the top of search engines – often appearing above the official website…

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