Copycat ads are running rife on search engines and misleading consumers into paying more than they need to for health cards, driving licences and visas – and one ad was even proposing to break the law, a Which? investigation has found. The consumer champion searched on Google for common travel documents – such as health cards, visas and international drivers’ licences – to see whether copycat ads would appear. These copycat ads are paying for prime slots at the top of search engines – often appearing above the official website…
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