Givsly, the social impact company, today launched “Season Without Swag,” the first of its kind effort that turns budgets previously spent on gifts and swag into meaningful charitable contributions. The initiative, in partnership with Advertising Week, has a $1 million goal in donations now through Giving Tuesday, December 1, 2020. Early companies who have already committed donations include Criteo, Fluent, Haymarket Media, Inc., LiveRamp, MobileFuse, S4M, Undertone, and Waze. Each year in North America, $25 billion is spent on promotional swag such as branded water bottles and blankets, with the…
Read MoreGivsly Launches Season Without Swag: Encourages Advertising Industry to Donate Their Gift Budgets to Charities This Holiday Season
