Sécurité Routière Unveils New Campaign, Tagline and Communication Strategy Under Umbrella of Appointed Agencies; Serviceplan France + Babel + Madame Bovary

Serviceplan France, Babel and Madame Bovary make up a triumvirate of agencies appointed by Sécurité Routière to conceive a striking new TV and radio campaign and communications strategy launching at the start of 2020.    Sécurité Routière is revealing a new road safety awareness campaign for 2020 featuring 2 TV films and radio adverts. “On a tous le pouvoir de sauver une vie” (“We all have the power to save a life”) is the first campaign conceived by Sécurité Routière’s new agency pool, selected in August 2019, which brings together…

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