Tag: Serviceplan

“The Kids”: PENNY and Serviceplan Amplify Children’s Voices In Seasonal Social Awareness Campaign

Stuart Mitchell

Climate change, inflation, war, societal division, and inequality – how we deal with these pressing issues influences the future of our society. However, those most impacted by these future outcomes – our children – are usually not asked for their opinions or wishes. PENNY’s new campaign ‘The Kids’ sets out to make their voices heard. Through its annual social awareness campaigns, PENNY is committed to amplifying the voices of those who are frequently overlooked. Following the 2022 Cannes Lions Film Craft Grand Prix-winning ‘The Wish’, and highly acclaimed “The Rift”,…

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O2 and Serviceplan Bubble create first Brand Book with real Game-Changer DNA

Stuart Mitchell

The new “CAN DO DECODED” brand book by O₂ and Serviceplan Bubble answers the question of what it takes to be a game changer. Bestselling author Benjamin von Stuckrad-Barre interviewed five game-changing personalities who have made an impact on our world, shaped our culture, and transformed their success stories into literary portraits on 388 pages. In the process, it becomes apparent that these personalities are also characterized by a can do mentality that reflects the brand’s attitude and values. The actual DNA of the ‘Game Changers’ was extracted from saliva…

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Youth Against AIDS and Serviceplan Suisse Demand Renaming of HIV in Open Letter to World Health Organization on the occasion of World AIDS Day

Stuart Mitchell

“Change the name, end the stigma” is the core message of the global campaign of the Initiative Youth Against AIDS with Serviceplan Switzerland. On the occasion of World AIDS Day today, an open letter to the Director-General of the World Health Organization, Dr. Tedros Adhanom Ghebreyesus, has been published, calling on him to officially rename HIV. The letter describes HIV as an “Epidemic of the Mind,” and it caused and perpetuated primarily by non-medical factors. This call is supported by a report released today titled ‘Epidemic of the Mind‘. The…

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UN Women and Serviceplan partner to promote gender equality

Stuart Mitchell

UN Women Regional Office for the Arab States and Serviceplan Health & Life are partnering in an innovative campaign to increase awareness on gender equality and women’s empowerment, particularly in the world of work. The campaign proposes a new Arabic character: The “All-Genders Sign” which makes it possible to include everyone and illustrates the importance of including all individuals in how we communicate to design and lead a workplace for success. The use of the “All-Genders Sign” in a series of mock job advertisements highlights that both women and men…

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Dot Go: Serviceplan and Dot Incorporation develop first customisable object-recognition platform for the visually impaired

Stuart Mitchell

People with visual impairments face many challenges in daily life, whether when shopping, visiting an exhibition, using public transport or crossing the road. With the Dot Go app, Dot Incorporation and Serviceplan Innovation have created a platform that can be used to recognise objects and distances, and connect these to actions. Dot Go helps the visually impaired to navigate the world, find objects and automate daily tasks which enable them to lead a more independent life. Every object can be connected to every action – and the possibilities are endless.…

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