For World Parkinson’s Disease Day, the ICM, in partnership with Publicis Conseil, is launching a new campaign to raise awareness and appeal for donations. The campaign will comprise a film running online and on TV, supported by a mobile phone version using haptic technology. While watching the film, the technology triggers phone vibrations, recreating the tremors of Parkinson’s disease and helping fuel a new, immersive and emotionally powerful experience. The film takes us through Tom’s life, from his childhood to old age. During the key moments of his life, the…
Read MoreICM, in partnership with Publicis Conseil Launch Shake Parkinson’s Off Campaign
