Tag: ‘She Deserves’

Fairtrade Fortnight 2020 ‘She Deserves’

Stuart Mitchell

The UK is a nation of chocoholics, but many of us don’t know the bitter truth of exploited farmers behind much of the sweet chocolate we enjoy. Fairtrade Fortnight, the annual campaign calling for cocoa farmers to be paid fairly for their work and earn a living income, will run from 24th February – 8th March.  This year Fairtrade’s nationwide ‘She Deserves’ campaign is highlighting the hidden inequality experienced by the women and girls behind the multibillion global chocolate industry. In West Africa, where 60% of the world’s cocoa is grown, the average woman cocoa farmer earns as little…

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Fairtrade Foundation Launches ‘She Deserves’ campaign

Stuart Mitchell

The Fairtrade Foundation’s new campaign calls on the UK Government and companies to ensure cocoa farmers earn living incomes by 2030 in line with the UN’s Global Goals to end poverty. Cocoa farmers working in tough conditions are struggling on as little as 74p per day, well below the world’s extreme poverty line, and yet for around £1.86 per day, the average price of a large bar of chocolate, farmers could live a decent life, according to a new report launching Fairtrade Fortnight, (25 February –10 March). The chocolate industry…

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