The Big Issue Group (BIG) has unveiled a striking new out of home campaign, which aims to reframe the public’s perception of what it means to sell the Big Issue and to highlight the hard work of its vendors. The campaign is designed to highlight that, despite not having a traditional bricks and mortar outlet from which to sell, vendors are running mini businesses, buying and selling copies of the magazine to earn a living in order to change their lives. The mural also aims to raise awareness of a…
Read MoreBig Issue Group opens ‘Shopfront’ in London that shines a light on magazine vendors and new ways to boost earnings in challenging times
