Mars is bringing traceable natural menthol sourced through its Shubh Mint program into its European chewing gum supply chain, as the company begins integrating the sustainably sourced ingredient into its manufacturing operations in the U.K. and Poland. Mint is a critical ingredient for many of Mars, Incorporated’s global brands, yet its supply chain presented significant business risk. Approximately 80% of the world’s natural menthol originates from a single region: Uttar Pradesh, India, creating a highly concentrated supply chain vulnerable to climate impacts, declining yields and rising production costs. While synthetic menthol is readily available and widely used in the industry, Mars chose to invest in the…
Read MoreMars strengthens its European mint supply chain through the Shubh Mint program
