Tag: Shutterstock

Pocc, Clear Channel and Shutterstock team up to launch second year of Art Fund to support underrepresented artists

Stuart Mitchell

Pocc, the creative network driving cultural change, has partnered with UK Out of Home media owner Clear Channel UK and Shutterstock to bolster the second year of their Art Fund designed to champion the work of underrepresented creatives in 2022 whilst bringing art to the outdoors through an artist-in-residence programme. In 2021, Pocc and Clear Channel’s Art Fund promoted the profiles of 41 underrepresented and overlooked Black, Brown and ethnically diverse artists through outdoor media and social channels, delivering an estimated 6 million impressions. This year, alongside offering free outdoor…

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WMcCann and Shutterstock team up to promote work by black professionals

Stuart Mitchell

The agency WMcCann and the global creative platform Shutterstock announce a partnership that promotes the protagonism of black professionals in Brazilian advertising campaigns and editorial content. The project, called Re_Modelar, will mentor 12 photographers who will produce exclusive content dedicated to highlighting black people as protagonists in advertising materials. The initiative will contribute to greater diversity on Shutterstock’s global creative platform, which now has more than 390 million images, and will allow more presence of the black population in the customer search experience through featured special collections. By joining the…

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