The agency WMcCann and the global creative platform Shutterstock announce a partnership that promotes the protagonism of black professionals in Brazilian advertising campaigns and editorial content. The project, called Re_Modelar, will mentor 12 photographers who will produce exclusive content dedicated to highlighting black people as protagonists in advertising materials. The initiative will contribute to greater diversity on Shutterstock’s global creative platform, which now has more than 390 million images, and will allow more presence of the black population in the customer search experience through featured special collections. By joining the…
Read MoreWMcCann and Shutterstock team up to promote work by black professionals
