Tag: Sian Conway-Wood

Guest Post: UK Government instructed by High Court to make their Net Zero strategy more transparent and robust by Sian Conway-Wood

Stuart Mitchell

Communications strategist, anti-greenwashing expert, and podcaster Sian Conway-Wood has written a piece for us on the recent Net Zero high court case. In a landmark case brought by ClientEarth, Friends of the Earth and Good Law Project, the High Court has ruled that the UK Government’s Net Zero strategy is inadequate. The ruling found that the strategy has failed to include enough information about the policies and expected effects to allow parliament and the public to scrutinise the plans. It was discovered during the court case that current plans only…

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Bonus Ethical Marketing Podcast Episode: Sian Conway-Wood talks about her new book

Stuart Mitchell

Podcast co-host Sian Conway-Wood has a new book out this week! Back in our first podcast I said we’d have Sian back when her book was out, not knowing then she’d become such an important part of the podcast!  So we took the opportunity last week to get on a call and have a bit of a chat about her new book.  Buy Better, Consume Less: Create Real Environmental Change If you are interested buy here from bookshop.org.

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Ethical Marketing Podcast – 4 – Roundup of 2021, Peloton and new co-host!

Stuart Mitchell

This podcast Stuart is happy to introduce his new co-host Sian Conway-Wood! In a nice piece of symmetry Sian was our very first guest, and is now back to co-host on this slightly new format podcast! Sian Conway-Wood is a social entrepreneur, sustainability expert, bestselling author, speaker, and Founder of #EthicalHour and director of 181St Street. We chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about the recent Peloton ups and downs and what he felt they did well and not so well.  Sian and Stuart then…

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7 ways marketers should be preparing for the Green Claims Code now

Stuart Mitchell

Communications strategist, anti-greenwashing expert, and the guest on our first podcast Sian Conway-Wood has written us a post about the new Green Claims Code. This will be really usefull to marketers and ethical businesses, as will Sian’s Online Masterclass in December. UK companies of all sizes, across industries need to start preparing to better substantiate their sustainability claims, as the Competitions & Markets Authority (CMA) prepares to start enforcing the new Green Claims Code. Marketers, both in agency settings and in-house, should be upskilling in sustainability and preparing to implement…

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Ethical Marketing Podcast Episode 1 – Sian Conway-Wood on Greenwashing

Stuart Mitchell

We have launched our very first podcast! Apologies for some of the sound issues, we will hopefully have them all ironed out by podcast 2.  This month Hannah and I chat to Sian Conway-Wood about greenwashing and a whole host of other topics. Sian Conway-Wood is a social entrepreneur, sustainability expert, bestselling author, speaker, and Founder of #EthicalHour. She is an ethical marketing strategist who helps Big Why business founders start and scale businesses which change the world. As Founder of #EthicalHour she unites a community of over 61,000 changemakers…

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