7 ways marketers should be preparing for the Green Claims Code now

Communications strategist, anti-greenwashing expert, and the guest on our first podcast Sian Conway-Wood has written us a post about the new Green Claims Code. This will be really usefull to marketers and ethical businesses, as will Sian’s Online Masterclass in December. UK companies of all sizes, across industries need to start preparing to better substantiate their sustainability claims, as the Competitions & Markets Authority (CMA) prepares to start enforcing the new Green Claims Code. Marketers, both in agency settings and in-house, should be upskilling in sustainability and preparing to implement…

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Ethical Marketing Podcast Episode 1 – Sian Conway-Wood on Greenwashing

We have launched our very first podcast! Apologies for some of the sound issues, we will hopefully have them all ironed out by podcast 2.  This month Hannah and I chat to Sian Conway-Wood about greenwashing and a whole host of other topics. Sian Conway-Wood is a social entrepreneur, sustainability expert, bestselling author, speaker, and Founder of #EthicalHour. She is an ethical marketing strategist who helps Big Why business founders start and scale businesses which change the world. As Founder of #EthicalHour she unites a community of over 61,000 changemakers…

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Ethical Marketing Podcast Episode 1 – Sian Conway-Wood on Greenwashing

Today we launch our very first podcast! Apologies for some of the sound issues, we will hopefully have them all ironed out by podcast 2.  This week Hannah and I chat to Sian Conway-Wood about greenwashing and a whole host of other topics. Sian Conway-Wood is a social entrepreneur, sustainability expert, bestselling author, speaker, and Founder of #EthicalHour. She is an ethical marketing strategist who helps Big Why business founders start and scale businesses which change the world. As Founder of #EthicalHour she unites a community of over 61,000 changemakers…

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