Signia Hearing Aids And Mullenlowe Singapore Hit The Airwaves With Radio Campaign To Raise Awareness Of Hearing Loss

Global hearing aids manufacturer, Signia, has launched a radio campaign in collaboration with MullenLowe Singapore, in an effort to demonstrate the extent of undiagnosed hearing impairment in Singapore. A 2017 study revealed that over 63% of the elderly above the age of 60 suffer from age-related hearing loss. However, most of them are unaware that they have issues, and consider their hearing to be normal. Footsteps, approaching vehicles, and even the doorbell are some of the sounds that people with age-related hearing loss miss out on, which could be potentially…

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