Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns. The fully integrated Cedara solution benefits Skyrise advertising’s clients in a number of ways: Transparent omnichannel campaign measurement of emissions for all sustainable media campaigns, leveraging the new global industry-standard Ad Net Zero Global Media Sustainability Framework Lower media campaign emissions through data-driven curation of high-quality, low-emissions inventory, combined with reduction tactics informed by granular carbon…
Read MoreSkyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns
