Creative brand studio SEK (part of Grey) and UNICEF Finland recently launch Sleep Aid for UNICEF, an ambient album designed to help people fall asleep, with streaming royalties going to UNICEF’s work for children. The premise is simple: press play, fall asleep, do good. Finns are among Europe’s most sleep-deprived populations. Research shows that insomnia symptoms affect more than a third of Finnish adults: insomnia diagnoses are 1.5–2 times more prevalent in Finland than in comparable European countries. The trend is similar globally: a 2025 survey from the American Academy…
Read MoreUNICEF turns the world’s most passive habit into an act of generosity with “Sleep Aid for UNICEF”
