ATELCA spreads computer virus in the faculties of medicine, speech therapy, psychology and teaching to raise awareness of Specific Language Impairment

Specific Language Impairment (SLI) prevents a child with normal intellectual abilities from learning or understanding language. It affects 7% of children (2 out of 25 children in every classroom) and, if not treated in time, can affect them throughout their life. An early diagnosis is essential. With the help of Contrapunto BBDO, ATELCA spread a good virus in the computers of students of the faculties of medicine, speech therapy, psychology and teaching of Spain’s main universities. To achieve this, they created ExamAlert, a false plug-in that supposedly activated notifications and…

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