New “Chat Stories” Experience from the Ad Council Draws Teens in with Interactive Underage Drinking & Driving Prevention Message

The Ad Council has released its first story-driven chat experience on a mobile platform, developed in partnership with the conversational marketing platform Snaps. Inspired by the insight that teens increasingly seek out interactive stories and “chatbots” online, the “Ultimate Party Foul” chat experience leverages this emerging format to seamlessly integrate a message about the consequences of underage drinking and driving. The “Ultimate Party Foul” experience is hosted on Facebook Messenger and supported with donated media from Facebook. “Facebook recently announced there is a user base of over 1.3 billion users…

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