Nearly Half of Marketers Don’t Know Where Their Ads Are Running, Says SNCR

In new research, the Society for New Communications Research of The Conference Board (SNCR) concludes that big brand marketers are reluctant players in the world of online misinformation, or fake news. Nearly 50 percent of marketers do not know where their ads are running, due to programmatic advertising (or ad tech) strategies that tag and follow people throughout the internet. Although digital advertisers, marketers and social media managers appear aware of the problem and concerned about the possible negative impact to their brands due to being associated with fake news,…

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