A sell-out crowd of 200 public relations and business professionals gathered at the British Library in London yesterday for the 2018 CIPR National Conference. The Conference – chaired by Professor Anne Gregory Hon FCIPR – explored social purpose and the role of business in creating a better world for society. The day began with an energetic talk from John O’Brien, European Managing Partner, ONE HUNDRED, who reflected on the importance of social purpose in business. “Ethical purpose is critical because it shapes how and why we do things,” said O’Brien. He went on to claim that corporate…
Read More‘Stop talking shop and start taking action’ – Social Purpose in focus at #CIPRconf18
