Tag: Soko

Brazilian Agency SOKO Debuts New Impact Unit And Sign A Pledge With UN Women’s Initiative Unstereotype Alliance

Stuart Mitchell

SOKO, the Cannes Lions Award-winning Brazilian independent agency, is unveiling its new unit and methodology, Walk, to showcase its unique creative approach in combating persistent, negative imagery in marketing messages as part of its work with Unstereotype Alliance Brazil Chapter. The commitment is signed during the mission to the Unstereotype Alliance Global Members Summit in New York City, from February 14 to 15, 2024. The Unstereotype Alliance Global Member Summit is hosted annually by Unstereotype Alliance, an initiative convened by UN Women, the United Nations´ specialized entity for gender equality…

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Dove campaign targets foreign tourists to question stereotypes created about women’s bodies during Carnival in Brazil

Stuart Mitchell

According to a groundbreaking survey by Dove, 80% of Brazilian women reveal feeling uncomfortable and disrespected by stereotypes about their bodies perpetuated by people worldwide. In support of combating this reality, the brand presents the campaign #RealBrazilianWomen, which questions the image of Brazilian women, constantly sexualized and reduced to their appearance, especially by foreign tourists. The campaign aims to broaden the debate, raise awareness, and spark reflection on the topic within and outside the country, especially in the summer, when the female body is most prominent. The campaign begins during…

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