Viacom International Turns the #SOUNDON to Amplify Women’s Voices On International Women’s Day

Viacom International launched #SOUNDON, a linear and digital International Women’s Day campaign that spotlights inspiring messages of gender equality and female empowerment from celebrities at Viacom award shows, and from talented young spoken word poets, across its platforms in nearly 180 territories. Additionally, in multiple markets around the world including the US, Asia, Australia, Spain, Italy, South Africa, the UK and more—MTV will also be turning the M in its logo upside down for the day, with the channel’s icon reading “WTV.” Featuring celebrities like P!nk, Rita Ora, Alicia Keys,…

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