Viacom International launched #SOUNDON, a linear and digital International Women’s Day campaign that spotlights inspiring messages of gender equality and female empowerment from celebrities at Viacom award shows, and from talented young spoken word poets, across its platforms in nearly 180 territories.
Additionally, in multiple markets around the world including the US, Asia, Australia, Spain, Italy, South Africa, the UK and more—MTV will also be turning the M in its logo upside down for the day, with the channel’s icon reading “WTV.”
Featuring celebrities like P!nk, Rita Ora, Alicia Keys, Emma Watson, Jesse Williams and more, the award show spots will celebrate the power of women’s voices to inspire and drive change. Original content by young spoken word poets Sophia Thakur and Olivia Gatwood will also be highlighted as part of the #SOUNDON rotations, and their powerful messages about gender equality amplified.
MTV, BET and VH1 channels in multiple regions will air the series of female empowerment shorts on linear and digital throughout the entire month of March, and in the U.S., MTV, VH1, and Logo’s #SOUNDON spots will run digitally.
To participate in the #SOUNDON movement and learn more about supporting gender parity with Viacom this International Women’s Day, visit this link.
