The Advertising Regulatory Board of South Africa, established in 2018, joined ICAS in 2019 as an associate member. ICAS members are delighted that the ARB has decided to become a full member of the international network in 2022, thus increasing ARB’s involvement in ICAS and playing a bigger role in its governance. The ARB is the independent self-regulatory body, set up and financed by the advertising and marketing industry in South Africa, committed to protecting consumers and ensuring responsible advertising. While the ARB was set up in its current form…
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