The coronavirus has the world in its grip right now. While we are all doing our best to stay home and teleworking has become the new standard, the sporting world is also in for an exceptional year. Much-anticipated competitions that are self-evident under normal circumstances are now being postponed. Colossal sporting events that even took place during the two world wars have now succumbed to the Covid-19 virus. Therefore it’s all the more remarkable that the Olympic spirit should flourish in this unusual (sporting) year. The dream shared by all athletes.
For many years, Special Olympics, the Olympic organisation for athletes with intellectual disabilities, has strived for social inclusion through sports. Just think of the eye-catching campaigns featuring Kevin De Bruyne and other top athletes, some of whom were challenged by Special Olympics athletes.
The fact that new sponsor Toyota Motor Europe has allied itself with Special Olympics for the coming years is an important signal to the world. ”Ella’s dream is our dream- a world where solidarity and togetherness reign. As the international community looks to the future, we dream of a better day. Ella, together with Toyota, teach us all a very important lesson, which bonds us together: All dreams are equal”, says David Evangelista, President of Special Olympics Europe Eurasia.
The first fruit of this special partnership is the ‘All Dreams Are Equal’ campaign, which conveys the Olympic spirit and the dream shared by so many athletes through the eyes of Ella. Like other athletes, young Ella has a sporting dream that she pursues with complete abandon. Discover the video here.
The international campaign was Belgian made by Antwerp agency LDV United and produced by Brussels production company Czar under direction of Salsa.
The #alldreamsareequal campaign has been shared abundantly on the global channels of Special Olympics and by top athletes across the globe.