Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report says. Brands are also underestimating the importance of monitoring and evaluating the impact of sponsorship, says the WFA Evolution of Sponsorship report, produced in partnership with Lumency. “Sponsorship offers brands a unique chance to connect with consumers while they’re doing what they like the most, perhaps watching a football game or going to a music festival. It’s a great opportunity for brands to pave the way for a better world, live up to…
Read MoreBrands missing social opportunities of sponsorship
