Tag: Sport England

Sport England Teams Up With Social Impact Experts Hopscotch To Drive Physical Activity Levels In Teen Girls

Stuart Mitchell

With nearly a third (29%) of young people currently doing less than 30 minutes physical activity per day, and engagement amongst teen girls being the lowest of any group, Sport England is extending its ‘This Girl Can’ campaign – that inspired over 3.9 million women to get active – into schools. The organisation is investing £1.5 million of National Lottery funding into the creation of a new digital schools’ platform designed to reach girls who have disengaged from PE. Sport England has partnered with behaviour change specialists Hopscotch – the…

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Sport England and FCB Inferno launch first of new UGC ‘Join the Movement’ films to inspire the nation

Stuart Mitchell

Earlier this month, Sport England and creative agency FCB Inferno launched a national campaign to inspire people to stay active at home during the coronavirus (COVID19) outbreak, inviting the public to share their own experiences and join the movement online using the hashtag #StayInWorkOut. This week sees the release of a film showcasing some of the most imaginative at home exercises the campaign has inspired. Backed by the Department for Digital, Culture, Media & Sport (DCMS) and funded by The National Lottery, the 30 and 60-second films can be seen…

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School Sport and Activity Action Plan help UK children up to lead healthy lives

Stuart Mitchell

Children will have a greater opportunity to access 60 minutes of daily sport and physical activity, whether that be in school, after school or during weekends and holidays, under new UK Government plans revealed today. The School Sport and Activity Action Plan, outlined by Education Secretary Damian Hinds, Sport Minister Mims Davies and Minister for Public Health, Seema Kennedy, will set out a range of new measures to strengthen the role of sport within a young person’s daily routine, explain how teachers and parents can play their part, and promote…

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This Girl Can hits Australia

Stuart Mitchell

This Girl Can has travelled more than 10,000 miles with an all-new version of the campaign in Victoria, Australia. VicHealth, a health promotion foundation, has released a powerful new video as part of their This Girl Can – Victoria campaign, a local version of Sport England’s groundbreaking This Girl Can UK. The ad features everyday Victorian women  overcoming their fears and ‘giving it a go, curves, jiggles, wrinkles and all’. The women, from all across the state, get their sweat on in a range of activities from boxing, cycling and roller-derby to netball and Aussie rules.…

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