WARC, the global authority on marketing effectiveness, in association with the advertising arm of Spotify, the world’s most popular audio streaming subscription service, HAS released an analysis of B2B marketing within the technology and telecommunications sectors. The report looks at themes that B2B marketers in these industries are focusing on, and how they are planning to develop their marketing strategies into 2021. The study is based on interviews with chief marketing officers from leading businesses in tech and telco, in addition to a survey of more than 330 B2B marketers…
Read MoreNew research by WARC in partnership with Spotify Advertising finds B2B is coming of age as marketers find new opportunities
