As the United States welcomed a new president, there remains concern among citizens and brands about the country’s deep polarization. WARC‘s first Spotlight US series, “Marketing in a polarized nation,” explores how brands can chart a path forward. While some brands embrace polarization, WARC explains how most Americans are actually moderate, and many are looking to brands for trust, truth and even sanctuary during a time that remains disruptive. WARC Spotlight US is a new bimonthly series, with each edition focused on a timely topic geared towards helping brands market…
Read MoreWARC launches Spotlight US, a special series offering guidance and insights to help brands market effectively in the United States
