Sra Rushmore has just launched its second project for the International Committee of the Red Cross, titled “Hope”, a global campaign focused on attacks on hospitals and healthcare workers, which are a daily occurrence in areas of armed conflict. The Madrid agency has created a spot that tells the story of Raya, a girl who indirectly becomes a victim of this type of attack. It’s a powerful film shot in Beirut by British director James Rouse, winner of awards at over 150 international advertising festivals. The objective of this campaign,…
Read MoreSra. Rushmore and The International Committee Of The Red Cross Launch “HOPE”
