Tag: International Committee of the Red Cross

Santa Visits a Warzone in International Committee of the Red Cross Film

Stuart Mitchell

A familiar but out-of-place man takes cover behind a broken wall as gunfire rains down from abandoned buildings. Santa Claus — a dirty, battle-worn Santa – appears shocked to be in a bullet-riddled cityscape. His iconic red clothes are filthy, his face is grimy and his white beard is sullied. People flee amid burnt-out cars and hazy smoke. What sounds like the script of a sad action movie is the opening scene of this year’s touching Christmas ad from the International Committee of the Red Cross (ICRC), an ad that…

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Sra. Rushmore and The International Committee Of The Red Cross Launch “HOPE”

Stuart Mitchell

Sra Rushmore has just launched its second project for the International Committee of the Red Cross, titled “Hope”, a global campaign focused on attacks on hospitals and healthcare workers, which are a daily occurrence in areas of armed conflict. The  Madrid  agency  has  created  a  spot  that  tells  the  story  of  Raya,  a  girl  who indirectly becomes a victim of this type of attack. It’s a powerful film shot in Beirut by  British  director  James  Rouse,  winner  of  awards  at  over  150  international advertising festivals. The objective of this campaign,…

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Hard-hitting campaign for the ICRC highlights the agony parents feel when children go missing

Stuart Mitchell

adam&eveDDB has launched a hard-hitting campaign to highlight the work of the International Committee of the Red Cross (ICRC) in locating and reuniting families separated by conflict, violence and disaster. The film, uses CCTV footage of parents and grandparents desperately searching for children that they’ve lost and asks the audience to imagine that feeling lasting for years as opposed to just a few minutes. The film finishes by showingreal momentsoffamilies torn apart for years being reunited thanks to the work of the ICRC. Matt Clancy, Humanitarian Policy Spokesperson, InternationalCommittee of…

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