Tag: Starbucks

Stand Earth Campaign challenges others to join Starbucks in addressing climate, forest impacts of unrecyclable coffee cups

Stuart Mitchell

A week after Starbucks committed to bring a fully recyclable and compostable paper cup to market in three years, Stand.earth announces the next phase of its ongoing #BetterCup campaign. In letters to the CEOs of several companies — including McDonald’s, Dunkin’ Donuts, Tim Hortons, Costa Coffee, Caribou Coffee and Peet’s Coffee — the environmental organization is calling on the coffee retailers to commit within 90 days to “meet or beat” Starbucks’ efforts to reduce the “to-go” coffee industry’s impact on our forests and climate. “After two years of powerful dissonance…

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Starbucks and Closed Loop Partners to develop recyclable, compostable cup solution

Stuart Mitchell

Each year, an estimated 600 billion paper and plastic cups are distributed globally and though Starbucks cups only account for an estimated 1 percent of that total, the company is not leaving the problem-solving to others. “Our store partners proudly pour sustainably sourced coffee in our 28,000 locations around the world, but everyone wants to take our ability to serve it sustainably to the next level,” said Colleen Chapman, vice president of Starbucks global social impact overseeing sustainability. “No one is satisfied with the incremental industry progress made to date,…

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Starbucks to trial paper cup charge in 25 London stores

Stuart Mitchell

Starbucks has announced that it will trial a 5p charge on disposable cups across 25 of its London stores. The trial is set to last months, and its purpose is to assess the effectiveness of a charge on disposable cups. Starbucks were the first to create a reusable cup incentive which was implemented in 1998 at 10p before upping it to 25p in 2008. In 2016, as a way to heighten awareness and to promote reusability Starbucks extended the cup discount to 50p for a few months. Starbucks now estimate…

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Starbucks Launch ‘Cheer for Good’ Campaign for Christmas

Stuart Mitchell

Starbucks stores across Britain are celebrating the work of 210 local charities, all nominated by customers and partners (employees) to join the Cheer for Good initiative. This Christmas, £150,000 will be granted to these local causes that sit at the heart of the communities that Starbucks serves, with Cheer for Good inviting supporters to ‘cheer’ on social media for top grants of £2,000. To launch Cheer for Good Starbucks stores around Britain welcomed the charities taking part from their local area on 29 November, alongside Starbucks teams and customers, to…

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McCann And Starbucks Indonesia Launch Breast Cancer Awareness Campaign

Stuart Mitchell

McCann Worldgroup Indonesia has released a campaign for Starbucks to create awareness about breast cancer. There is high incidence of breast cancer in Indonesia, however, in a relatively conservative culture, it is still taboo to discuss it, resulting in sufferers accessing treatment too late, and not getting the support they need. “McCann was very fortunate to partner with Starbucks for this important cause. With the idea, #pinkvoice, Starbucks encourages women to break their silence. Having an open conversation is really the beginning of the solution,” said Vishal Mehta, Managing Director,…

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