The Public Relations and Communications Association (PRCA) Africa has launched its inaugural study examining the state of the PR and communications industry in Africa. The flagship study, conducted by Reputation Matters, will gather demographic data on the industry and investigate issues including perceptions of PR in business, ethics, talent, and the pandemic’s impact. The survey comes on the eve of PRCA Africa celebrating its one year anniversary. Since launching, the world’s largest professional PR association has expanded its presence across the continent with members joining from agencies, in-house teams, and as freelancers. The…
Read MorePRCA Africa launches flagship state of industry survey
