Tag: PRCA Africa

PRCA Africa highlights successes and challenges in South Africa’s PR internships

Stuart Mitchell

New research from PRCA Africa reveals both the strengths and challenges of internship programmes within South Africa’s public relations (PR) industry, based on insights from agency leaders and current interns. The findings highlight successful components of PR internships and areas requiring strategic improvements to ensure these programmes benefit both interns and agencies. According to the report, 92% of interns rated their internships as valuable for developing essential PR skills, with practical experience in media relations, client communications and event management standing out. Agencies also acknowledge the importance of these programmes,…

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PRCA Africa appoints Ethics & Practices Board

Stuart Mitchell

The Public Relations Consultants Association (PRCA) Africa has appointed three prominent industry representatives to lead its Ethics & Practices Network as part of a continent-wide programme to elevate operating standards and overall ethical conduct for communicators and their work across the continent. These include Dustin Chick (Partner and Managing Director at Razor PR), Bridget von Holdt (co-Market Lead and Managing Director at BCW Africa) and Adam Hunter (Managing Director of Hook Line & Sinker). Given the serious impact of this work and the critical role it serves in driving governance…

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PRCA Africa launches flagship state of industry survey

Stuart Mitchell

The Public Relations and Communications Association (PRCA) Africa has launched its inaugural study examining the state of the PR and communications industry in Africa. The flagship study, conducted by Reputation Matters, will gather demographic data on the industry and investigate issues including perceptions of PR in business, ethics, talent, and the pandemic’s impact. The survey comes on the eve of PRCA Africa celebrating its one year anniversary. Since launching, the world’s largest professional PR association has expanded its presence across the continent with members joining from agencies, in-house teams, and as freelancers. The…

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