The majority (67%) of African PR professionals believe the reputation of PR in business and society has improved since the beginning of the pandemic, according to PRCA Africa’s inaugural research. The State of the African PR Industry Report – conducted by Reputation Matters – examined the perception of PR, attitude towards ethics, developing talent, and the challenges and opportunities facing the industry in the future. The study, which surveyed more than 550 practitioners from 27 countries across Africa, paints a picture of a vibrant, growing industry that has emerged in a position…
Read MoreAfrican PR Industry emerges from pandemic in position of strength
