74 per cent of businesses are boosting their marketing and consumer research budgets this year, to better reach potential customers, according to new research from Stravito, a leading provider of knowledge management software for insights. The research, which was conducted by independent polling company Censuswide, surveyed 200 business decision makers in large and medium sized UK companies in the last week of December 2020. It revealed that 76 per cent of business are set to overhaul their customer engagement strategy in response to the disruption and dispersal caused by the…
Read MoreThree quarters of businesses plan to boost market research budgets to win new customers in 2021
