Over a million subscriptions stopped by customers as households feel the squeeze

Over 1.2 million subscription payments have been stopped since summer 2021, as technology puts customers in further control of their spending, according to new data from Lloyds Bank. Popular TV, film and music streaming services made up almost half (47.1%) of regular payments cancelled, with households taking further stock of their discretionary spending, as the cost of living climbs. Marketplace subscriptions – where people buy or sell goods online – also got the chop, with 17.6% of cancellations, since June last year. Regular payments for weight management clubs and gym…

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CAP – Thinking outside the (subscription) box

The ASA/CAP have released a post called: Thinking outside the (subscription) box. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From beauty to beer, flowers to fashion, grooming to geekery, pets to produce – there’s seemingly a subscription box catering to every possible interest or desire.  But while subscription boxes may vary wildly in terms of both cost and frequency, your marketing of them…

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