The ASA/CAP have released a post called: Evidently, evidence is everything! Six tips on sound substantiation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. ‘Misleadingness’ is a huge part of the ASA’s work. The ASA often requests evidence from marketers in support of their claims, to establish if those claims are likely to mislead consumers. Many types of objective claims may need to be…
Read MoreCAP – Evidently, evidence is everything! Six tips on sound substantiation
