The Ad Council, the nonprofit behind some of the most iconic social impact campaigns in the U.S., today announced the formation of Ad Council Entertainment. The new initiative is a first-of-its kind for the legendary nonprofit and is dedicated to harnessing long-form storytelling to drive social impact at scale in a partnership with Sugar23, the media company founded by Academy Award-winning producer Michael Sugar. The strategic partnership unites the Ad Council’s 80-year legacy of creating social impact through marketing with Sugar23’s pedigree of producing award-winning, socially conscious entertainment like “Spotlight,”…
Read MoreThe Ad Council and Sugar23 Launch Ad Council Entertainment
