The ASA/CAP have released a post called: Sunbed advertising – How to avoid a regulatory burn. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Despite the proliferation of cosmetic fake-tan products, sunbed products and UV tanning services continue to be very popular. This article explores the types of claims that the ASA have previously found to be problematic and so should be avoided by marketers…
Read MoreCAP – Sunbed advertising – How to avoid a regulatory burn
