The ASA/CAP have released a post called: I can see clearly now: an update on the implementation of superimposed text guidance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In late 2019, BCAP introduced tighter new guidelines governing the presentation of superimposed text in TV advertising (the “small print” used to communicate additional information on screen), drawing on our own consumer research. Superimposed text…
Read MoreCAP – I can see clearly now: an update on the implementation of superimposed text guidance
