A new book, Sustainable Advertising – How advertising can support a better future, is to be published by Kogan Page on March 3 with a case for change and a manifesto for advertising to help build a sustainable economy. It has been written by Advertising Association Communication Director, Matt Bourn and Ad Net Zero Chair, Sebastian Munden, and aims to equip readers with the expertise needed to seize the opportunities of the sustainable economy and play a critical role in its acceleration. The book describes how everyone involved in the…
Read MoreNew Book Calls for Advertising to Help Accelerate the Sustainable Economy
