The ANA and Sustainable Brands have announced a new strategic alliance designed to advance and accelerate the marketing industry’s global sustainability goals. The new initiative is also designed to build awareness and increased acceptance of global sustainability among CMO’s and the overall marketing community, ANA CEO Bob Liodice said in making the announcement. He added that the alliance is part of the ANA’s Sustainability Collective, which was created to collaborate with partners on sustainability-oriented programs and initiatives. “Our joint efforts will provide the necessary marketplace amplification to inform our brand…
Read MoreANA and Sustainable Brands Forge New Alliance to Promote and Enable Sustainable Growth
