Tag: ANA

ANA and EcoVadis Partner to Strengthen ESG Standards Across Supply Chains

Stuart Mitchell

All Nippon Airways (ANA), headquartered in Minato-ku, Tokyo, has partnered with EcoVadis to introduce the Sustainability Intelligence Suite. Marking a first for an Asian airline, ANA will deploy the Paris-based global sustainability ratings organization to evaluate and support suppliers. The initiative’s goal is to strengthen the ANA Group’s sustainable procurement practices and reinforce its environmental goals. ANA will use the EcoVadis assessment system to conduct a comprehensive environmental, social and governance (ESG) risk evaluation of its supply chain and engage suppliers to address findings. The program promotes transparency, strengthens accountability…

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ANA Releases ‘Sustainability in Media Planning’ Report, Uncovers How Brands Can Reduce Marketing Emissions While Driving Growth

Stuart Mitchell

The Associate of National Advertisers (ANA) has released a groundbreaking report, ‘Sustainability in Media Planning’ taking a deep dive into the carbon cost of digital marketing, the solution to measuring and reducing emissions, and how Fortune 100 brands have already achieved success with those solutions. The ANA’s Media & Measurement Leadership Council partnered with Scope3 on the report to share practical studies and examples of how and where marketers can make sustainable advertising a reality through their influence in the ecosystem. The report is aligned with one of the core…

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ANA and Sustainable Brands Forge New Alliance to Promote and Enable Sustainable Growth

Stuart Mitchell

The ANA and Sustainable Brands have announced a new strategic alliance designed to advance and accelerate the marketing industry’s global sustainability goals. The new initiative is also designed to build awareness and increased acceptance of global sustainability among CMO’s and the overall marketing community, ANA CEO Bob Liodice said in making the announcement.  He added that the alliance is part of the ANA’s Sustainability Collective, which was created to collaborate with partners on sustainability-oriented programs and initiatives. “Our joint efforts will provide the necessary marketplace amplification to inform our brand…

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HP proves diversity is good for business

Stuart Mitchell

HP has unveiled new data proving that ads created by diverse teams perform better. Measuring the impact of HP ads created before and after its 2016 diversity initiative was launched, Brand Monitor showed an impressive 6-point increase in purchase intent and HP Business Drivers in just one year. Marketing Mix Analysis, run by Nielsen, captured a 33% increase in revenue per impression. HP also worked with the Association of National Advertisers (ANA) to apply its #SeeHer Gender Equality Measurement (GEM™) methodology to company ads. It showed a 5-point increase in…

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GEM™fit Proves Gender-Equal Ads and Entertainment Work Better Together

Stuart Mitchell

Gender equity is good for business. Recent research by the Association of National Advertisers (ANA) showed that ads which portray women and girls accurately are more socially acceptable and well-liked by both men and women they surveyed. New research released by ANA’s #SeeHer movement, in collaboration with TiVo, demonstrates that ads that portray women accurately work even better when paired with programming that also portrays women accurately. It’s called GEM™fit: when ads that score high in the ANA’s Gender Equality Measure (GEM™) are aired on high-scoring programs, they deliver better…

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