Cannes Lions has announced that the funds generated from entries in the Sustainable Development Goals Lions will be distributed to The Lion’s Share Fund. A joint initiative from the United Nations Development Programme (UNDP), FINCH, founding partner Mars, alongside creative agency BBDO, The Lion’s Share won the SDG Lions Grand Prix at the 2019 Cannes Lions International Festival of Creativity. The aim of The Lion’s Share is to make a lasting impact on biodiversity and animal conservation, by recognising that the natural world is in crisis. Nine out of the…
Read MoreCannes Lions announces €279,000 distribution of Sustainable Development Goals Lions proceeds
