Marketing is not changing fast enough according to new research from the WFA in partnership with Kantar’s Sustainable Transformation Practice. The function needs to catch up with other business areas, with the largest share (39%) still only taking the first steps on their sustainability journeys. Some challenges appear to have become more prominent in recent years. So much so that the size and scale of change are gradually dawning on marketers as they learn more – capability gaps were cited by 35% versus 20% in 2021. Sustainable Marketing 2030…
Read MoreWFA launches Sustainable Marketing 2030 to close the gap between intent and action
