Starcom, part of Publicis Media, today announces the launch of its new microsite – Future Tensions in Sustainable Advertising, which can be accessed here. The report aims to address the marketing tension in the room; that advertising, growth and product sales are at odds with sustainability, leaving marketers with lots of questions around their advertising and how to make their media plans more sustainable. Starcom outlines three challenges that sustainable advertising faces today, which are: Advertising that focuses on sustainability measures faces increased scrutiny from consumers, regulators and activists (e.g.…
Read MoreStarcom launches Sustainable Media Report outlining key actions brands can take to address sustainability through media planning and buying
