The weekly reach of ad-funded Subscription Video-on-Demand (SVoD) services, including Netflix, Disney+ and Amazon Prime, has nearly tripled in the past year, providing greater opportunities for advertisers. This is according to the 2025 (7th) edition of the IPA TouchPoints report, “Making sense: The commercial media landscape” published on 10 September. The report, which draws on IPA TouchPoints 2025 data to explore how commercial media consumption has changed over the past decade, reveals that ad-funded SVoD services now reach 30% of UK adults each week, up from 11% in 2024 and…
Read MoreWeekly reach of ad-funded SVoD channels nearly triples in a year
