AARP has unveiled a new multiplatform brand campaign called “Take On Today.” The new ads are designed to tell a fresh, inspiring story about possibilities and opportunities for people 50-plus by showcasing the iconic brand’s core purpose: to empower people to choose how they live as they age. “‘Take On Today’ is an empowering rallying cry, with special meaning for people 50-plus, who are trying to navigate the many transitions in this stage of life,” said Barbara Shipley, senior vice president of brand integration, AARP. “For the millions of Gen-Xers…
Read MoreAARP Launches New Brand Campaign: “Take On Today”
