Every day in the U.S., 8 kids are shot by a misused or unlocked gun. Gun sales were at a 20-year high this past summer, and with coronavirus lockdowns keeping more kids at home, the number of deadly unintentional shootings by children is rising. To illustrate how critical proper gun storage is, as families are spending more time at home, States United To Prevent Gun Violence has tapped into the cultural phenomenon of unboxing videos by launching a PSA with a fictional eight-year-old influencer, Cayden. Unboxed opens like any other…
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Charity Creates Line Of Baby Products For Newborns Withdrawing From Heroin And Opioids
Every 15 minutes a baby is born withdrawing from opioid dependency – primarily because their mothers have little-to-no access to treatment for their substance use disorder. As this crisis hits critical mass, the Urgent Love Initiative of Roanoke, VA has teamed up with ad agency, Grey New York, to help those very mothers and their soon- to-be newborns find treatment. Using insights from interviews conducted with Neonatal Intensive Care Unit professionals with experience at Carilion Clinic and other medical centers, Urgent Love created the first baby product line designed around…
Read MoreStudents Encouraged to Donate Yearbook Quotes for Gun Violence Prevention
States United to Prevent Gun Violence is launching “Common Sense Quotes,” a new initiative that re-imagines the power a simple yearbook quote can have in the effort to raise awareness of gun violence prevention. A volunteer team from Grey New York created the effort. Students, teachers and industry experts report high school yearbooks continue to be amazingly popular among the digital natives of the Snapchat generation. Rather than a song or lyric or joke, students are encouraged to donate a “Common Sense Quote,” whether it’s a call to action for…
Read MoreCJRC & Grey New York Switch off your phone to highlight gun control
Did you know there is a current smartphone operating system bug that can turn off your phone for 10 seconds? By tapping into this glitch, the Community Justice Reform Coalition (CJRC) has created a tool to cause a mandatory moment of pause for the gun violence epidemic that anyone can use, send and share to be heard on this issue. In a time when the US has become desensitized to gun violence news, this effective gun control PSA is starting as a tweet and one that can not be opted out.…
Read MoreGrey New York and National Park Foundation bring park sounds to you in new campaign
The National Park Foundation, the official charity partner of the National Park Service has launched PARKTRACKS, an innovative audio experience that lets listeners listen to rock – like, an actual rock – and be transported to national parks across the country. The concept was developed and produced by Grey New York. The PARKTRACKS pilot, launched at a pop-up in Seattle, brings a singular function to a pair of wireless headphones: turn noise canceling on and listen to uninterrupted bliss straight from America’s National Parks, captured by the National Park Service’s Natural Sounds and Night…
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