Cynicism from within tarnishes UK plc ESG efforts

Cynicism about UK businesses and their Environmental, Social and Governance (ESG) initiatives runs deep amongst employees. Research finds that there is a deep disconnect between what companies do and how they communicate progress, leaving many employees unconvinced.   One in three believe that their organisation is ‘all talk and no action’ when it comes to environmental (32%) and social initiatives (37%)  Two in five (43%) describe their employer’s environmental efforts as nothing more than a tick-box exercise with 37% saying the same about social diversity and inclusion programmes  One in four (22%) think…

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New report reveals how recession is changing marketing

TEAM LEWIS, the global marketing agency, has launched its 5th annual Global Marketing Engagement Index™. The report analyzes the top 300 companies from the Forbes Global 2000 list using a proprietary methodology, the Marketing Engagement Tracker (MET). This study looks at how effectively the top brands are connecting with their audiences. Since it was launched in 2017, it has reported some clear trends. These have been quantitative and linear. Organizations have made ever-more use of new digital tools, content and infrastructure. They have grown audiences and engaged more deeply. The quality…

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