CAP – Mid-contract price increases in telecoms

The ASA/CAP have released a post called: Mid-contract price increases in telecoms . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP’s new guidance on the advertising of telecoms contracts with mid-contract price increases comes into force on 15 December 2023, following a six-month grace period. It sets stricter standards on the prominence advertisers must give to important information about future price rises. Don’t phone…

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CAP – Consulting on new guidance for telecoms ads and mid-contract price rises

The ASA/CAP have released a post called: Consulting on new guidance for telecoms ads and mid-contract price rises. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are consulting on guidance that would require information about mid-contract prices to be more prominently stated in telecoms ads across media, to avoid misleading consumers.   Many contracts for mobile and broadband services include price…

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